Joel Leyden was one of the first professional Israeli International Marketing, Public Relations, Business Development, Advertising, Internet, E-Commerce, Cross-Cultural and Crisis Communications consultants who came from Madison Avenue.

Leyden Communications Inc. was established in New York City, with offices at the World Trade Center, by Joel Leyden in 1982. The organization was responsible for providing a variety of international marketing, PR, media, branding and business development services to some of the world's largest commercial, governmental, political and non-profit organizations. Leyden Communications (ISRAEL) is affiliated with the LEYDEN GROUP OF COMPANIES headquartered in New York City. In 1987, Joel Leyden relocated to Israel and established Leyden Communications (Israel).

Mr. Leyden, who holds B.A. Degrees in Journalism and Psychology and a Masters Degree in Mass Communications, has received numerous Awards in Crisis Communications Management, International Marketing, Advertising and E-commerce. Mr. Leyden served on the faculty and lectures on International Marketing, Public Relations and E-Commerce at the Jerusalem College of Technology and is a former senior editor at the Jerusalem Post.

Joel Leyden started his international communications career well before he learned to shave. At the age of ten Joel was an accomplished Citizens Band radio controller. By the age of twelve he passed several tests and received an Amateur Radio license from the Federal Communications Commission. This put Joel in daily voice and Morse code contact with people around globe.

Today, Mr. Leyden has come full circle with the advent of the Internet and E-Commerce - becoming a pioneer in its creative development.

• First to create an on-line, Israel Government Press Office accredited news organization (Israel News Agency - 1995).
  
  
• First to create a global Web site for a humanistic cause.
  
  
• First to provide Internet access to a civilian population under war.
  
  
• First to co-create Israel's first commercial E-commerce Internet portal.
  
  
• First to create a Web site for an Israeli Prime Minister.

Leyden's professional understanding of E-Commerce / E-Business, the Internet, SEO - search engine optimization, extensive work with ISP's and integrating "Brick and Mortar" into WAP / ASP, has earned him First Place Ranking in the majority of the Web's search engines, including: YAHOO, MSN, Google, Copernic, HotBot, Alta Vista, Excite and GoTo.com.

Joel is successfully applying the same professional Madison Avenue tools he brought from New York to Tel Aviv, Israel. Mr. Leyden is professionally active with a number of organizations whose goal is to promote the Middle East Peace Process with increased trade and commerce between Israel and her neighbors.
As a result of Joel Leyden's international professional standards and highly successful record he was responsible for expanding the growth of the organizations he has worked for. Today, Mr. Leyden serves as an International Marketing consultant for Israel's Ministry of Trade and Industry.

Joel Leyden, a trained Cross-Culturalist whose work has been reviewed in TIME and Status Israel Management magazines, provides Israel's leading commercial and governmental organizations with a direct link to European, North and South American, Middle Eastern and Far Eastern markets. Leyden represents organizations from North and South America, Europe, the Middle East and Far East for penetration into and expansion within the Israeli market.

A successful linkage resulting from the effective production of a wide variety of powerful, international marketing and media tools. These include E-commerce, business development, new product development, market research, media planning, advertising copy, new media, graphics, layout and design, domestic and international placement of news releases and camera - ready advertising, cross-cultural training, sales training, multi-media presentations, annual reports, special events, audio-visual production, Internet design, Internet marketing, media tours, press conferences, event marketing, reputation management, brochures, catalogs, translation services and satellite video conferencing communications.

Joel Leyden's professional marketing performance and success has been documented by dozens of Israel's leading governmental and commercial Hi-Tech and security organizations, with Dun & Bradstreets' number one ranked Israeli Hi-Tech / Industrial organization - Israel Aircraft Industries -officially evaluating Leyden's work with a grade of 98%!

INTERNET MARKETING SERVICES

For domestic public relations please contact: Doran Communications